TEST1

The Sound of a Thousand Tiny Tears

Listen closely next time you brush your hair. Can you hear it? That faint, rasping sound as the bristles fight their way through a tangle. Feel the rough texture of your cotton pillowcase against your cheek as you turn over in your sleep, or the aggressive, rubbing motion of a bath towel scrubbing your head dry. We dismiss these moments as normal, as simple parts of our day. But these sensations are the physical evidence of a hidden antagonist in your hair care story: friction.